President's Message - Learning the Magic
July 2002

"As I have watched literally thousands of people prosper, I am convinced that nothing replaces persistent hard work as the main ingredient of success..."


Melaleuca is flourishing! We are experiencing one of our most successful years ever! I am continually impressed by the endless hard work and enthusiasm of our Melaleuca Marketing Executives and the personal growth and success that we witness on a daily basis. As I have watched literally thousands of people prosper, I am convinced that nothing replaces persistent hard work as the main ingredient of success - not intelligence, not education, not strategy, not knowledge, not personality, not procedure.

Persistent hard work and faith in oneself are the most sure ingredients for building a successful Melaleuca business. That is bad news for those who are looking for some get-rich-quick scheme to propel them into financial bliss, but it is good news for those who are looking for financial success with no risk of loss - those who are willing to pay the price for a sure thing. There is no gimmick here, no secret system, no being in the right spot at the right time. Just good old-fashioned hard work.

Everyone can do it: old or young, rich or poor, schooled or unschooled. They just have to be willing to work. And they need to have the capacity to believe in themselves. Of course, working at the wrong things will not help, but it's pretty easy to learn the Seven Critical Activities and to implement them. After seventeen years of watching people succeed, it is very evident that those who continue working at it are the ones who make it, and the ones who get distracted by other things are the ones who don't. It's persistent hard work, plain and simple.

I have been a businessman for thirty-one years. The principles used in running a business are pretty much the same regardless of the type of business.

First you must determine the critical activities that drive the business, and then you must do them consistently. Over the past several years we have been teaching the Seven Critical Activities that drive a Melaleuca business. As I travel the country and meet with our Marketing Executives, I am surprised by how many of those who want to be successful cannot even tell me what those seven activities are. It is evident that we have not done a very good job explaining how crucial these activities are. This is a business. We, as business operators, need to know, understand, and implement those activities that drive our success. We must be hard at it, doing those things every day.

Those who are waiting for some gimmick or secret system to propel them into motion will never experience the reality of success. Nothing replaces hard work! Nothing! Of course we could all work hard doing the wrong thing. That's why it is essential that we each understand what those Seven Critical Activities are. Learn them. Teach them to your people. Implement them daily.

There is no secret to how the Senior and Executive Directors got where they are. They understand those seven activities and they work at them consistently. There is a magic way to building a large, successful Melaleuca business! It's called hard work! Doing the right things! Every day! It's truly magic!

Thanks for all you do!

Sincerely,

Frank

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