Sharpen Your Focus
With The Seven Critical Business-Building Activities

The Seven Critical Business-Building Activities are always the right way to build your business. Regardless of the “revolutionary” new business-building “secrets” that occasionally circulate, Melaleuca’s most successful business builders will tell you exactly how they did it: They have focused on having for the backbone of their business “The Critical Business Building Activities.” Now, for just a moment consider the name I just shared and the key words found within: “Critical...Business Building … Activity” My guess is that if I were to tell you I was going to share some activities that were critical to building your business, you’d sit up and listen. Well that’s exactly what these activities are: they are critical to building your business and, very simply put, without a heavy dose of them in your business, it won’t grow.

In the words of President and CEO Frank VanderSloot, “Those who are waiting for some gimmick or secret system to propel them into motion will never experience the reality of success. Nothing replaces hard work! That’s why it is essential that we each understand what those Seven Critical Business-Building Activities are. Learn them, teach them to your people, and implement them daily.”

Do you want to make a difference in the lives of those you care about? Do you want a greater income from your Melaleuca business? Apply the Seven Critical Activities to your business—every day, as effectively as possible—and the summer is a great time to make this happen.

One of the most effective times to magnify your business is when everyone around you is on summer vacation. Why? Because your opportunity to increase interaction with others naturally increases when the sun comes out, because people come out of hibernation. There are more opportunities to meet more people in more and different settings and this can be great for your business—if you’re committed. And remember the difference between being committed and being interested. Someone building a business when it’s convenient is interested. Someone who is committed continues to build their business—no matter what—regardless of the season or the reason.

Since we’re on the brink of summer, we wanted to give you a refresher course on the Seven Critical Business Building Activities, share some insights from some of our most successful business builders and challenge you to apply them to your business like never before.

Keep Building Your Contact List

Your contact list is a resource that should never run dry. Don’t leave home without it … and continue to add names.

“Summer is a great time to go back to your contact lists, make contact again with folks you haven’t contacted in a while, you’ll be surprised how many people are interested now who weren’t before. You need, step one, to make a contact. This is a great time to get right out there and search for a new leader. You’ve got to go looking.”
— Jeff Miller, Corporate Director

“Summer presents opportunities that didn’t exist before. Who do you know who teaches and will have the summer off? Who is sending their kids to camp, giving them more free time during the day? Identify and add these people to your contact list. We all know some people like this”
—Russ Paley, Corporate Director

“You’re seeing people you haven’t seen for a while. That’s an awesome opportunity to build that contact list. Your business won’t grow without that list. The summer months are a great time to network.”
—Myrna Atha, Corporate Director

“There tends to be more socializing in the summer, so Gary and I use this as an opportunity to add to our contact list. We often meet new people in a very relaxed environment, which very often gives us the opportunity to explain to people what we do for a living. People who seem intrigued, we contact later to set an appointment to hear a presentation.”
—Kim Cherveny, Corporate Director III

“There are family reunions, picnics, social gatherings and vacations. These all represent opportunities to expand your contact list and set appointments. Don’t let these opportunities escape you”
—Kirstin Newby, Corporate Director

Set Appointments

If you don’t have appointments on your calendar, you’re out of business. Set appointments consistently.

“The summer is a great time for ‘daytime’ in-homes with people feeling relaxed with their schedules as kids are home during the day. Make your in-home invitations appealing by calling them a ‘coffee’ or ‘tea’.”
—Rebecca Connor, Corporate Director

“I always encourage folks to spend time daily making their appointments. Especially at this time of the year, because what happens the next few months in their business will depend on what they do today.”
—Jim McCune, Corporate Director

“I never spend more than two or three minutes on the phone setting the appointment. You can’t sell the farm over the phone, don’t even try. This is possibly the most difficult part of our business, setting the appointment. The longer we’re on the phone with someone, the more information they try to get out of us. If we’re on too long, they start to think this is multi-level marketing, and we all know it isn’t.”
—Ed Bestoso, Corporate Director V

“They aren’t going to call you, so that leaves it up to you
to call them.”
—Jeff Miller, Corporate Director

Make Presentations

The most productive and rewarding activity you can do is present the Melaleuca opportunity and generate enrollments.

“At the end of the day, I know that if I have not made any presentations, I have not done anything to grow my business.”
—Alan Pariser, Corporate Director V

“Speed up the pace during the summer months. We continually plan and give weekly presentations and then add more presentations in June to speed up the pace.”
—Kirstin Newby, Corporate Director.

“Get creative and be flexible. Presentations can often be done outside by the pool or in the yard while the children are playing nearby.”
—Greg Lagana, Corporate Director

“Presentations can be fun during the summer. An outside presentation is the best! Don’t slow down just because it’s hot. Do just the opposite.
Kick it in gear.”
—Cameron Hager, Corporate Director

“Many people look for ways to earn extra income in the summer. What better way than helping friends host in-homes? Help them create a summertime business right in their home. Make your presentations more appealing by serving a variety of bars, shakes, and sustain as a lemonade substitute.”
—Rebecca Connor, Corporate Director

“I do presentations daily six days a week during the summer and encourage my folks that if they don’t have a personal one-on-one or in-home meeting scheduled, they should call folks from their contact list to get them on my daily conference calls.”
—Jim McCune, Corporate Director.

“Give the whole New Horizons presentation. I believe that if our prospective customers show up for the appointment, we have an obligation to them and to ourselves and the business to go through the whole presentation with them so they understand the products and the opportunity.”
—Ed Bestoso, Corporate Director V

Hold 48-Hour Follow-Up Meetings

Help new business builders get started right: Teach the business basics and set goals on course for Pacesetter bonuses.

“The 48-hour follow-up should always be a part of the enrollment process whether it be during the summer months or any other time.”
—Jim McCune, Corporate Director

“Conduct 48-hour follow-ups on the back porch or patio. You’ll find the setting comfortable and relaxed and really get to know one another.”
—Rebecca Connor.

“Follow ups can be treated the same in the summer. It’s about scheduling the time and committing to it on both sides.”
—Cameron Hager, Corporate Director

“Doing these follow ups will identify and create new enrollers in your business, which are the keys to growth. Follow-ups are a must. ”
—Russ Paley, Corporate Director

Celebrate Successes

Recognize and celebrate every achievement in your organization and make the journey enjoyable.

“If you don’t celebrate success with others, you could never expect them to do the same. Summer is a perfect time to celebrate because having folks over for a barbeque is fun and easy, and it doesn’t usually break anyone’s budget. That’s what I’d do.”
—Ed Bestoso, Corporate Director V

“What Sheri and I have found is that the summer months can be the best time to celebrate success. Have a leadership barbeque, as we have been doing since we first began to work our Melaleuca business. It’s also a good motivator for people to achieve the status of Director, Director II or above to be eligible to come to these events.”
—Greg Lagana, Corporate Director

“Celebrating Success is easiest in the summer. Have barbeques or luncheons in June, July and August for the new enrollers or new directors in your organization. Each year, I have a contest and award the top people with discounts on their Convention tickets.”
—Russ Paley, Corporate Director

“Offer an end of summer barbeque, or 4th of July celebration to your 20/20 members to make them feel special.”
— Rebecca Connor, Corporate Director

“We always like to do a big Director-and-above evening in June. We specifically recognize all new Directors in the last quarter and all advancements. We have a potluck and recognize everybody and really celebrate what’s happening.”
—Myrna Atha, Corporate Director

Always Be Involved with Fast Track

Keep plugged into success! As you join with others to create successful teams, you’ll discover greater synergy and faster growth.

“Fast Track has been an essential part of my business for the past seven years. We usually take off the last two weeks of July and the first week of August, but this activity continues constantly.”
—Alan Pariser, Corporate Director V

“Our last Fast Track before Convention is the Monday before it. Our key message during the summer is ‘Don’t change your activities, focus on them.’ because—honest to goodness—changing them is kiss of death for your business.”
—Myrna Atha, Corporate Director

“In the summer, more then ever, keep your leaders focused. You must plug them into a Fast Track.”
—Russ Paley, Corporate Director

“We encourage people to be in a Fast Track all year round. It’s even more critical for people to keep their businesses on track and focused during the summer months—especially your newest Marketing Executives and all those who became Preferred Customers because of the recent promotions.”
—Greg Lagana, Corporate Director

“Fast Track is daily or weekly contact. We are constantly sharing ideas and successes with one another. We take an informal approach to Fast Track with conference calls, training and daily e-mail tips encouraging a constant education of the products.”
—Rebecca Connor, Corporate Director

Now is the time to organize your Fast Track Teams. There will be a huge company sponsored Fast Track following Convention. More details to come.

Lead By Example

Give your customers and business builders a good example to follow and you’ll find that your customers will build a business the same way you do.

“The most critical activity you can do during the summer months is Critical Activity #7, Lead By Example. Go to Convention. It is the single-most proactive event any serious Marketing Executive can participate in. Convention changes lives. It changed ours. Many Marketing Executives make this a family event. Summer time is certainly easier for travel and for people to coordinate their schedule for this annual event.”
—Greg Lagana, Corporate Director

“I believe this activity is one of the most important things you can do as a leader in June. I lead by example by calling and emailing my organization to promote Convention. We have emails and voice blasts and dozens of individual calls to get key enrollers to Convention.”
—Russ Paley, Corporate Director

“I always ask myself, ‘Am I doing what I would want my organization to be doing?’ Or ‘Would I want my organization to do today what I did?’ Those are always thought-provoking questions that remind me if I want my organization to grow and prosper I need to be leading the way.”
—Alan Pariser, Corporate Director V

“Mary Martha and I have always believed that our job was to set the example for everyone in our business. We have never had a month where we didn’t personally enroll new customers and never will. We understand that our job is to promote all of the Melaleuca meetings, especially Convention.”
—Jim McCune, Corporate Director

Just imagine what it would be like to have a growing, flourishing business that provides ongoing residual income, one that provides security and that helps you realize your dreams, one that relieves the stress of excessive debt and one that allows you to more fully enjoy live. Wouldn’t it be terrific? Well, if you’re really committed to achieving that kind of life … and not just interested, then it’s time to stop imagining and start doing. Doing what and doing it when? The Seven Critical Business Building Activities and doing them now. Remember that successful people are willing to do those things that unsuccessful people are unwilling to do. For too many, these critical activities are common sense but unfortunately, not common practice. Make them common practice in your business today and watch your business grow.

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