Extraordinary Opportunities Aren't Convenient, Easy, or Free

By McKay Christensen
President of International and COO

Ten years ago, I was living in Cincinnati. I enjoyed my job, I had a promising career with a good company, my family was happy, my kids went to a good school, and they had great friends. As far down the road as I could see, my future was in Ohio. Then I got a call from Frank VanderSloot about an opportunity at Melaleuca. Nothing about the opportunity was convenient: my wife was expecting our fourth child, Idaho was 1,800 miles away, my kids would have to change schools during the school year, we had already moved four times in the prior 7 years, we had no family in Idaho, and so forth. However, the opportunity was extraordinary. Melaleuca was only one-third of the size it is today, but the facts clearly spelled out: exceptional and promising.

So, I moved to Idaho and joined Melaleuca. My experience at Melaleuca and my family’s experience in Idaho have been incredibly rewarding! It hasn’t been easy. We made the move to Idaho, we’ve worked hard, and we’ve had to sacrifice along the way. But the result has been unbelievable! We love Idaho. My experience at Melaleuca has been beyond compare. I have personally grown and become a better person. We have grown as a family and we have developed lifetime friendships. As we look back at that decision and ask ourselves: “What if we chosen the convenient or easy path?” If we had, we’d be in Cincinnati and wouldn’t enjoy the blessings in our life that we do today.

Thomas Edison said, “ Opportunity is missed by most people because it comes dressed in overalls and looks like work.”

After ten years of working with and watching Melaleuca Marketing Executives, I can say conclusively that those who are willing to sacrifice some convenience and time in the short term, can create blessings to last a lifetime. They don’t have to move to Idaho or change jobs, but they must understand that the opportunity will require some sacrifice and is only had with a price: time, effort, and work.

Gwendolyn and Ledell Miles understand that while the Melaleuca opportunity may not be convenient or easy, it is definitely worth the sacrifice of time and effort. Last week, I had dinner with Gwendolyn and Ledell at the Standing Executive Leadership Council meeting in the Bahamas. They told me that as they tried the products, they began to really understand the Melaleuca opportunity. Then Ledell told me the reason for their success: they had the right mindset. Their mindset was an understanding that it wasn’t going to be convenient, easy or free. They had to sacrifice to reach their goals. Once they adopted that mindset, everything began to work more effectively for them. They began building their business in February of 2004. In December, they achieved the status of Executive Director. During their first year while on their path to Executive Director, they earned $125,851.

Too often, we see opportunities come and go without adopting the mindset of sacrifice. Sometimes, we have to give up our spare time, set aside other less important activities, and perhaps even sleep a little less. Brutus Hamilton wrote, “It is one of the strange ironies of this strange life [that] those who work the hardest … who give up certain pleasurable things in order to achieve a goal, are the happiest people.”

As one bumper sticker puts it, “Living on Earth is expensive, but it does include a free trip around the sun.” There is a price to most worthwhile and enlightening experiences.

At Melaleuca, we reward Marketing Executives for referring customers and inviting them to shop through our catalog as Preferred Customers. Is it worth the time and effort? Let’s consider the following two examples:

The value in the first 12 months of personally enrolling 20 Preferred Customers, and the value of creating two new Personally Enrolled Directors who have 10 personal enrollees each (first 12 months).

If you were to do both of these key activities, personally enroll 20 Preferred Customers and develop two new Directors, you would be a Director II and possibly a Director III. You would earn an additional $500 and/or $1,000 Pacesetter bonus and be eligible to participate in monthly leadership bonus pools. According to the Annual Income Statistics, the average Director III earned $9,410 in 2003.

Where can the average person go to increase their income by $9,410 in a year? Clearly, Melaleuca has the best opportunity. However, it’s not always convenient—it will take time to personally enroll customers and help two of them reach Director. It’s not always easy or free—you will have to sacrifice some time you could be spending on something else. But it is worth the effort. It’s a simple formula for success.

For perspective, what could $9,410 in annual income do for you? If you were to save $9,410 each year for 20 years at an interest rate of 8% you would have $430,000 in savings. If you were to apply an extra $9,410 to your 25 year $150,000 mortgage, you could reduce your number of years paying a mortgage from 25 to 9. The value of simply referring customers and creating a few Directors is worth the effort.

So here’s a simple question? Have you adopted the mindset of sacrificing something to gain something of greater worth. I invite all of us to follow the example of Gwendolyn and Ledell Miles. Adopt their mindset. Begin to personally refer customers. Then, help some of those customers begin doing the same by reaching Director and beyond.

It’s the path to greater rewards and a lifetime of opportunity.

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